These are new on the market. They are cheaper alternatives to Tarte Lipsurgence or Clinique Chubby Sticks. They come in a variety of colors, many of which are highly pigmented. This particular color, however, is one of the more subtle colors. Many YouTube reviewers said this one is too light but I was looking for lavender so I am happy with it. The more pigmented colors leave more of a stain. This one does last, but I wouldn't say it stains. I like this product because even though it's drugstore it still has good ingredients: no mineral oil, petrolatum, or parabens. It's has a minty smell but only a very slight tingle. It goes on smooth and is not drying. These can be purchased almost anywhere for between 6.99 - 8.99. Right now Walgreens has Revlon products buy one get one 50% off.